Brand Experience
Nutriorg
I refreshed Nutriorg's digital flagship with a storytelling-led storefront, conversion-ready UX, and performance-first architecture.
Snapshot
A premium commerce experience for conscious buyers
Role
Design + frontend lead
Timeline
Jul 2022 - Aug 2022
Impact
10% lower bounce rate
Challenge
The brand needed a premium digital expression to match its organic product promise.
Approach
Rebuilt the storefront with richer photography, modular story blocks, and faster page performance.
Outcome
Improved engagement, lower bounce rates, and a scalable structure for seasonal campaigns.